![]() ![]() Choose location and two other targeting criteria to start, and follow ad targeting best practices. As a digital marketer with expertise in Facebook Ad Manager, I specialize in helping businesses reach their target audiences and achieve their marketing goals. Be specific with ad targeting, but not so specific that you narrow your audience.Use Sponsored Content ad specs for more detailed information to guide your ad creation.Feature a clear CTA (call to action), so your audience knows how to act on their interest.1080×1080 pixels and a 1:1 aspect ratio are recommended. Content with larger visuals tend to get up to 38% higher CTR (click-through rates). Carousel advertisements on LinkedIn are no different they help you tell a story with your ads, create brand awareness, and boost your advertising ROI. An image size of 1200 x 627 pixels is recommended. Embed larger images instead of standard thumbnails. LinkedIn conversation ad specs: Name of ad: Up to 255 characters Banner creative (optional and for desktop only): Up to 300 x 250px.Choose targeting options from: Locations. Note that anything over 100 characters could be truncated on desktop. Get your message in front of the right people when they’re most engaged by targeting your ideal audience with LinkedIn advertising. Facebook Ads can be a powerful tool for businesses of all sizes to reach and engage with their target audience. Keep descriptive copy under 70 characters.Concise headlines lead to more engagement. Write ad headlines that are under 150 characters.For single image ad and video ad formats, you can create up to 5 ads at one time by uploading or selecting 5 images or videos in the media library during campaign creation. Campaigns with more ads usually reach more people in your target audience.
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